Debuting Whirlpool Corporation’s Exclusive WipeClean™️ Coating at KBIS 2024

Jeremy Jones, Senior Associate Brand Manager, Shopper Marketing at Whirlpool Corporation, gives a sneak peek of the new and exclusive WipeClean™️ coating at KBIS 2024.

Hey, everyone. It's Jeremy Jones here at KBIS 2024 in the Whirlpool Corporation booth. This year, we're so excited to be celebrating real life at home and showcasing our appliance innovations and how they're improving life at home for our consumers.

Now, the first product I want to talk about today is our Whirlpool electric range, which you can see here behind me. This is a 30 inch wide electric range. Up top, you can see we've got four elements plus a warming zone. And on the inside we do have true convection and an included air fry basket as well.

Now, there's one more thing that I really want to highlight on this range. It's our newest feature on the cooktop, and this is our WipeClean™ coating. We know that many consumers struggle to clean their cooktop, especially after a really messy meal. Things tend to burn onto that surface and oftentimes they might have to resort to a razor blade or chemicals to clean that off.

This new WipeClean™ coating only requires the use of water. You simply wet that soil, wait about 5 to 10 minutes, and then after that, you're able to simply wipe it away.

So for more information on this new range, again, the WFES7530RZ, visit

To learn more about Whirlpool Corporation’s presence at KBIS 2024 in the Las Vegas Convention Center, visit



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