News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
Building a Sustainable Future: Whirlpool Corporation Hosts Earth Day-themed KBTribeChat
Whirlpool Corporation is inviting kitchen and bath professionals to a special Earth Day-themed #KBTribeChat about sustainability in our industry. With the growing demand for greater sustainability from consumers, it’s…
Read More
“Super Kitchen” Environment
Transcript Jason Tippetts Global Brands Design Manager Whirlpool Corporation “One of the approaches we’ve taken to try and understand the home better – especially in this ‘super kitchen’ environment…
Read More
Pairings Options for Builders
Transcript Jessica McConnell Global Consumer Design Senior Manager Whirlpool Corporation “I would recommend that they work to make the appliance look as integrated as possible with the cabinets, whether…
Read More
Behind-the-Scenes of Whirlpool’s Color Development: Q&A with Jessica McConnell
With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…
Read More
KitchenAid Celebrates 100 Years, Entry into Smart Home Category at NAHB International Builders’ Show
KitchenAid unveils its first-ever connected oven and limited edition products for building industry KitchenAid enters its centennial year by making its smart home debut with its innovative…
Read More
Whirlpool Corporation Showcases Purposeful Technology, Smart Home Innovations at NAHB International Builders’ Show
Appliance leader brings IoT expert and newest connected innovations to industry’s largest trade show Whirlpool Corporation, the world’s leading manufacturer of major home appliances*, will showcase its latest smart…
Read More
Kitchen Trends
Transcript Jessica McConnellGlobal Consumer Design, Senior Manager Whirlpool Corporation “We are seeing in home design the look of maybe the last 20 years was very kind of ornate. All…
Read More
KitchenAid Enters the Smart Home Category with Oven Featuring Collection of Attachments
Smart Oven+, KitchenAid brand’s first-ever connected oven, opens new passions for home cooks to experiment and explore KitchenAid is entering the smart home category with its innovative KitchenAid® Smart…
Read More
Trends and Connectivity
Transcript Jason TippettsGlobal Brands, Design Manager Whirlpool Corporation “As we looked at what we wanted to do next for Whirlpool and tried to understand the trends that we were…
Read More
Outdoor Home Trends to Watch
Outdoor living spaces are more popular and profitable than ever for builders and remodelers. That’s because the porches and patios that have been in style for decades are evolving…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA