News, Thought Leadership and Events

See the latest from Whirlpool Corporation.

Jessica McConnell, Sr. Manager, Color, Finish & Material Design at Whirlpool Corporation

Behind-the-Scenes of Whirlpool’s Color Development: Q&A with Jessica McConnell

With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…

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KitchenAid Celebrates 100 Years, Entry into Smart Home Category at NAHB International Builders’ Show

KitchenAid unveils its first-ever connected oven and limited edition products for building industry   KitchenAid enters its centennial year by making its smart home debut with its innovative KitchenAid®…

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Whirlpool Corporation Showcases Purposeful Technology, Smart Home Innovations at NAHB International Builders’ Show

Appliance leader brings IoT expert and newest connected innovations to industry’s largest trade show Whirlpool Corporation, the world’s leading manufacturer of major home appliances*, will showcase its latest smart…

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Kitchen Trends

Transcript Jessica McConnellGlobal Consumer Design, Senior Manager Whirlpool Corporation “We are seeing in home design the look of maybe the last 20 years was very kind of ornate. All…

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KitchenAid Enters the Smart Home Category with Oven Featuring Collection of Attachments

Smart Oven+, KitchenAid brand’s first-ever connected oven, opens new passions for home cooks to experiment and explore KitchenAid is entering the smart home category with its innovative KitchenAid® Smart…

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Trends and Connectivity

Transcript Jason TippettsGlobal Brands, Design Manager Whirlpool Corporation “As we looked at what we wanted to do next for Whirlpool and tried to understand the trends that we were…

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Outdoor Home Trends to Watch

Outdoor living spaces are more popular and profitable than ever for builders and remodelers. That’s because the porches and patios that have been in style for decades are evolving…

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3 Specialized Kitchen Ideas

Kitchens were once designated for food prep only, but today they have grown into the social hub of the home, making it easy for consumers to cook, lounge, dine,…

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3 Sustainable Multifamily Strategies

Green living was once known as a trend, but has now become a way of life. Sustainable apartment features are much more than an added bonus – they’re becoming…

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Trendy Smart Home Features For Renters of All Ages

Some multifamily builders and remodelers might be reluctant to include numerous smart appliances in apartments because they can be pricey, which could push potential renters away. However, according to…

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Housing Leadership Summit
May 13-15, 2019
Dana Point, CA

May 30-31, 2019
San Francisco, CA