News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
Behind-the-Scenes of Whirlpool’s Color Development: Q&A with Jessica McConnell
With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…
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KitchenAid Celebrates 100 Years, Entry into Smart Home Category at NAHB International Builders’ Show
KitchenAid unveils its first-ever connected oven and limited edition products for building industry KitchenAid enters its centennial year by making its smart home debut with its innovative KitchenAid®…
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Whirlpool Corporation Showcases Purposeful Technology, Smart Home Innovations at NAHB International Builders’ Show
Appliance leader brings IoT expert and newest connected innovations to industry’s largest trade show Whirlpool Corporation, the world’s leading manufacturer of major home appliances*, will showcase its latest smart…
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Kitchen Trends
Transcript Jessica McConnellGlobal Consumer Design, Senior Manager Whirlpool Corporation “We are seeing in home design the look of maybe the last 20 years was very kind of ornate. All…
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KitchenAid Enters the Smart Home Category with Oven Featuring Collection of Attachments
Smart Oven+, KitchenAid brand’s first-ever connected oven, opens new passions for home cooks to experiment and explore KitchenAid is entering the smart home category with its innovative KitchenAid® Smart…
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Trends and Connectivity
Transcript Jason TippettsGlobal Brands, Design Manager Whirlpool Corporation “As we looked at what we wanted to do next for Whirlpool and tried to understand the trends that we were…
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Outdoor Home Trends to Watch
Outdoor living spaces are more popular and profitable than ever for builders and remodelers. That’s because the porches and patios that have been in style for decades are evolving…
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3 Specialized Kitchen Ideas
Kitchens were once designated for food prep only, but today they have grown into the social hub of the home, making it easy for consumers to cook, lounge, dine,…
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3 Sustainable Multifamily Strategies
Green living was once known as a trend, but has now become a way of life. Sustainable apartment features are much more than an added bonus – they’re becoming…
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Trendy Smart Home Features For Renters of All Ages
Some multifamily builders and remodelers might be reluctant to include numerous smart appliances in apartments because they can be pricey, which could push potential renters away. However, according to…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA