97 MILLION HOMES

Count on us.

We’re here to help you sell to your customers and build your business. And as a leader in appliance manufacturing, and a fixture in homes worldwide, we can.

That’s the number of U.S. homes that count on our products.*

We know what consumers want from their appliances and offer a broad portfolio of brands to meet unique tastes, needs and visions.

* Based on 2016 Whirlpool Corporation consumer survey.

That’s the number of years that consumers have counted on our products.

Delivering quality appliances to your customers is our primary focus – and we’ve spent more than a century perfecting our craft.

What does this mean for you?

No matter your role during the building process, we have unique tools and insights designed to help you succeed.

Builder

Count on us to provide the insights, expertise and tools you need to help you sell more homes.

Architect

Count on us for quality products that fit seamlessly into your vision.

Designer

Count on us to help you satisfy unique consumer tastes.

Remodeler

Count on us for the products and features that homeowners demand.

Distributor/Retailer/Sales

Count on us for in-demand appliances and reliable service.

"We look forward to continuing to offer top brands from Whirlpool Corporation in all of our homes. We can count on them to back up our brand promise to our homeowners of Custom Homes Made Easy."

David Metz,
VP National Purchasing and Operations,
Drees Homes

"Quality is the heartbeat of what we do, and we know the same holds true for Whirlpool Corporation. We count on them to provide homeowners with everything they would expect in kitchen and laundry appliances."

Mark Adcock,
VP of National Construction Services and National Purchasing,
Century Communities

"Whirlpool Corporation is an industry leader and innovator that we value as a partner. They provide high-quality products designed to enrich their customers' lives, which aligns with our mission."

Steven J. Hilton,
Co-Founder, Chairman and CEO,
Meritage Homes

Whirlpool Corporation by the numbers.

PURPOSEFUL INNOVATION


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That’s the number of new products that we introduced in 2017.

Our world-class innovation pipeline continues to accelerate, fueled by approximately 70 global manufacturing, research and technology centers. We refuse to create technology for “technology’s sake.” Instead, we design and build our products with purpose, creating demand and earning trust every day.

EXCEPTIONAL MANUFACTURING


That’s the number of U.S. workers dedicated to bringing you quality products.

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Appliances are only as good as the parts and processes used to make them. We are confident that our American workforce is uniquely positioned to continue delivering compelling innovation and superior quality to consumers.

Since 2010, Whirlpool Corporation has invested more than $1.4 billion to upgrade and improve all of our U.S. manufacturing facilities. ​

STRATEGIC BRAND PORTFOLIO


That’s the number of major appliance brands available to meet any taste.

We set ourselves apart from competitors by offering a differentiated portfolio of brands, each designed with a specific consumer in mind. Learn more about our U.S. brand portfolio below.

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Value-Driven, Quality Basics and Ease of Use

If value-driven defines your single or multifamily project, Amana brand is where it’s all happening. The Amana brand customer values hassle-free use and quality in home appliances. Amana brand focuses on easy-to-use features that simplify lives and allow the customer to get the job done well each and every time.

Visit Amana.com

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Removes Complexity, Provides Intuitive Design and Best Care

The flagship brand of the company, Whirlpool brand exists to help families thrive. Whirlpool brand customers value organization and efficiency, and live real, not perfect lives. They seek appliances with purposeful innovation that help them with what matters most – caring for their family.

Visit Whirlpool.com

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Durability, Reliability and Power

For more than a century, Maytag brand appliances have been synonymous with hardworking American dependability. From the crustiest plates to the filthiest laundry stains, Maytag brand handles the toughest jobs. Homes built for demanding families deserve the power and durability of Maytag brand. Maytag brand customers value function over form and count on their appliances to keep their home running smoothly. This legendary brand is built to last.

Visit Maytag.com

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Thoughtful Craftsmanship, Superior Performance and Iconic Design

The ideal choice for step up homeowners passionate about their culinary creations, KitchenAid brand delivers the superior performance home chefs need with the design appeal they desire. Your KitchenAid brand customers view their appliances as critical tools in their culinary pursuits and use them as a centerpiece for entertaining and bringing family together. This iconic brand helps them deliver the exceptional culinary results they seek.

Visit KitchenAid.com

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Best-in-Class Performance, Elegant Design and Refined Craftsmanship

Perfect for the custom home build or remodel, Jenn-Air brand offers leading-edge culinary products that achieve results. Jenn-Air brand consumers prefer the super-premium attributes of the brand. They entertain frequently and see technology as a way to enable a certain lifestyle. Jenn-Air brand provides ultimate prestige for your most discerning customers.

Visit JennAir.com

SUSTAINABILITY


That’s the number of ENERGY STAR® Awards that we’ve received since 1998.*

In the past 10 years, we’ve earned more ENERGY STAR® Awards than any other appliance manufacturer in the U.S.*

That’s because our sustainability strategy today engages nearly every aspect of our business, from materials and processes to product technologies and end-of-life recycling, all aimed at a more sustainable future.

By creating industry-leading products that perform better while significantly lowering operating costs and environmental impacts, we’re able to give you more choice, not compromises, for your customers.

Learn more about our commitment to sustainability
 
ENERGY STAR and the ENERGY STAR mark are registered trademarks owned by the U.S. Environmental Protection Agency.
* Source: energystar.gov

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Award-winning products? Count on it.

We're proud to deliver products and innovations that are recognized by the building industry and beyond.