Improving Life at Home at KBIS 2024

Life at home can be messy, busy, and wonderfully unpredictable. Whirlpool Corporation understands the beauty of real life, and is dedicated to designing innovations to suit the needs of real homeowners and improve life at home – today, tomorrow, and every day.

The company will be showcasing its latest and greatest innovations at the Kitchen & Bath Industry Show (KBIS) on February 27-29, 2024 in the Las Vegas Convention Center. Its booth, #W2201, will demonstrate how its unique family of brands delivers products that solve everyday challenges at home for your clients.

Get a sneak peek of the innovations you’ll have a chance to explore in booth #W2201:


New-to-Market Refrigeration Technology

One of Whirlpool Corporation’s most recent breakthrough technologies is the revolutionary SlimTech Insulation. It's the first vacuum-insulated structure (VIS) technology in a refrigerator in the North American market, representing a significant step forward in refrigeration technology that has long relied on bulky polyurethane foam for insulation. The groundbreaking insulation can reduce refrigerator wall thickness by up to 66%, allowing for up to 25% more capacity inside. Plus, fewer compressor cycles are needed to maintain cool temperatures, meaning SlimTech refrigerators deliver even quieter refrigeration to not disrupt life at home.

KBIS attendees will be able to experience this innovative technology firsthand in booth #W2201 featured within a JennAir® 30" column refrigerator.


An Integrated, Easy-to-Clean Microwave

Homeowners no longer have to compromise on function or aesthetics when it comes to appliances: they can have it all. According to Jessica McConnell, Director of Color, Material and Finish at Whirlpool Corporation, “Integration is growing in the kitchen when it comes to design and appliances. For example, flush-to-cabinet or completely hidden appliances are on the rise to create a sleek look in the kitchen.”

The Whirlpool® 1.1 Cu. Ft. Flush Mount Microwave with Turntable-Free Design was designed to blend seamlessly into cabinetry with a simplified user interface to aid in ease of use. Inside, homeowners can cook multiple meals with quick cleanup thanks to the turntable-free design, allowing them less time on clean up and more time with the ones they love. Plus, it features an easy-to-clean exterior with Hidden Venting, allowing for a cleaner aesthetic.


A Convection Range with Healthy Cooking Features

Today’s homeowners are looking for appliances that can work harder for them, and provide a variety of cooking methods right at their fingertips. “Air frying in particular is a highly sought-after cooking mode among today's consumers,” said Michael A. Ledford, Sr. Director, Kitchen IoT and Launch at Whirlpool Corporation.

The KitchenAid® 30-Inch 4-Element Induction Slide-In Convection Range with Air Fry has built-in air fry functionality that helps users crisp and brown food with less oil.1 The oven features Even-Heat True Convection plus air fry mode and includes a dishwasher-safe air fry basket that enables crisping and browning. The sensor-induction cooktop generates heat directly within cookware, reaching high temperatures quickly and cooling down rapidly for precise control that enables a full range of cooking techniques.


Laundry Appliances for Pet Owners

Homeowners love their pets, but cleaning up after them can pose quite a challenge, with 57%2 of pet owners spending more time and energy cleaning up pet hair than they want to. That’s where hard-working appliances come into play. According to Dylan Binkley, Director of Laundry Product Marketing at Whirlpool Corporation, “Features that make laundry easier and faster continue to resonate with consumers, such as hard-working specialized cycles and improved dryer filters that help homeowners better clean up after their pets.”

The Maytag® Pet Pro System is built to carry the load, with the industry’s first pet hair filter in the washer that removes up to 5X3 more pet hair from clothes. The Pet Pro option unleashes additional water and a deep rinse to activate the Pet Pro Filter, which lifts and captures pet hair from clothes. In the dryer, the Pet Pro option lifts and traps loads of pet hair with an XL lint trap. With this industry-first solution, pet owners get to spend more time enjoying their pets than cleaning up after them.


A Quiet Dishwasher for Luxury Clients

Higher-end homes require luxury appliances with high performance. Fortunately, the JennAir® RISE 24" Built-In Dishwasher, 38 dBA has the largest 3rd level rack in the luxury industry4 with enough capacity for a service of 15. With emotive exterior indicator lights and distinctive tones, feedback is always intuitive and sensory. Hidden, touch-activated controls sit flush on the door’s top for a seamless expression that blends with any kitchen. With the powerful TriFecta Wash System, the quietest luxury dishwasher brand5 never sacrifices performance.

To join Whirlpool Corporation in celebrating the diverse and dynamic nature of real life at home and to see its latest innovations, visit its booth #W2201 at the Kitchen & Bath Industry Show (KBIS) on February 27-29, 2024 in the Las Vegas Convention Center. For more info on its presence, visit

1 When compared to deep frying

2 Data from a survey conducted by OnePoll on behalf of Maytag from July 26 to August 2, 2022, with a panel of 2,000 dog and cat owners.

3 Comparing Normal cycle with Pet Pro Filter and option to cycle using traditional agitator without Pet Pro Filter and option. Results will vary based on fabric and type of pet hair.

4 Based on usable volume. Models JDPSS245LX, JDPSS246L and JDPSS245L.

5 Based on Normal Cycle.



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