Which Whirlpool Corp Appliance Brand is Right for Your Next Project?

No two clients are exactly alike. They have different budgets, preferences, and home styles, which means they need an appliance manufacturer who can provide product solutions that suit their preferences.

When you partner with Whirlpool Corporation, you’re not settling for just one brand with cookie-cutter appliances. Our unmatched portfolio allows your clients to choose from various distinct brands, designed to cater to different buyers’ needs and budgets — all from a single source. Not only does this simplify your projects, it helps you deliver beautiful results to wow your clients.



Explore each of our unique brands, which projects they’re right for, and a few of their latest appliance innovations:

Whirlpool: For Busy Caregivers

Whirlpool®, the flagship brand of Whirlpool Corporation, offers appliances for busy caretakers with endless to-do lists. They’re designed to remove complexity, helping families tackle everyday chores efficiently so the focus can be more on caring for the ones they love. Whirlpool has been the authority on family care for over a century and is built on a legacy of innovation. Its home appliances are no different – they’re designed with the right technologies and features to help your clients give and get the care they need.

The Whirlpool® 4.7–4.8 Cu. Ft. Top Load Washer with 2 in 1 Removable Agitator allows caregivers to customize any load of laundry to care for their clothes the way they want with the industry-first 2 in 1 Removable Agitator. Users can even pretreat stains right inside the washer using the built-in washing machine faucet to help remove loose soils.

Highly sought-after air fry capabilities are included in the Whirlpool® 5.3 Cu. Ft. Electric 5-in-1 Air Fry Oven, plus modes like Convect Bake, Broil, Frozen Bake™ and Bake cycles for the flexibility to cook a variety of dishes. And Frozen Bake™ Technology skips preheating allowing families to cook frozen favorites like pizza and lasagna in fewer steps with preprogrammed settings.

The Whirlpool® 36-Inch Wide Counter Depth 4 Door Refrigerator - 19.4 Cu. Ft. offers flexible organization to cut down on clutter, making it easy to store and find everything from gallons of milk in one of the four-gallon bins to frozen meals and snacks. Easy-reach shelves keep everyday items in sight and help prevent small items from being forgotten in the back.

The Whirlpool®️ Fingerprint Resistant Quiet Dishwasher with 3rd Rack & Large Capacity offers fingerprint-resistant options and Whirlpool’s largest capacity third-level rack on select models, so users can load more and run less. Bowls and mugs can be loaded in the 3rd Rack to free up space below and fit tall items in this dishwasher, which has an adjustable rack. 

KitchenAid: For Those That Love To Cook

For over 100 years, KitchenAid® has celebrated the kitchen as a place of energy and creativity. By blending innovative technology with a clean, uncomplicated, tactile design they continue to focus on making products that enable consumers to do more while creating memorable experiences. For the consumer who loves to cook and views the kitchen as the heart of the home, KitchenAid offers everything from small appliances, like its iconic stand mixer, to larger appliances like cooktops and refrigerators that both enable creative expression and engage all five senses.

The KitchenAid® 30-Inch 4-Element Induction Slide-In Convection Range with Air Fry combines the precision of induction with the power of Air Fry for endless culinary possibilities. Even-Heat True Convection circulates hot air throughout the entire oven, providing consistent temperatures for flaky baked goods, juicy roasts, and flavorful vegetables.

The KitchenAid® 30 Cu. Ft. 48" Built-In Side-by-Side Refrigerator with PrintShield Finish is any home chef’s ideal partner. The Under-Shelf Prep Zone comes with bakeware - ideal for storing food prep, chilling desserts, and more. The Wood-Look Pull Out Tray keeps ingredients beautifully organized and is moisture- and stain-resistant.

When it’s time for cleanup, the KitchenAid® 44 dBA Dishwasher in PrintShield Finish with FreeFlex Third Rack helps users keep up with dirty dishes with three racks of versatile loading possibilities and complete wash coverage.

JennAir: For Your Luxury Clients

JennAir® is our prestigious, premium luxury brand with a reputation built on cutting-edge design and technology with sleek aesthetics and elegant precision. These appliances aren’t conventional – and cater to a clientele that looks at the kitchen the same way. For luxury buyers who are looking for a showstopping kitchen, JennAir is the perfect option for a highly-personalized, trendsetting appliance that defies expectations. From wall ovens and ranges to ventilation and built-in refrigeration, the quietest luxury dishwasher brand has it all in its impressive portfolio.

The JennAir® Panel-Ready 24" Built-In Dishwasher, 38 dBA delivers brilliant cleaning, energy efficiency, and quiet operation along with the largest 3rd Level Rack in the luxury industry.*

*Based on usable volume. Models JDPSS245LX, JDPSS246L and JDPSS245L.

The JennAir® Panel-Ready 48" Built-In Side-By-Side Refrigerator boasts an industry-exclusive Daring Obsidian Interior, sleek Solid Glass and Metal Drawers, and Precision Temperature Management System that together create an aesthetic addition to any kitchen suite.

The JennAir® RISE 48" Dual-Fuel Professional Range with Chrome-Infused Griddle is a focal point of the kitchen with stunning plated options, and the griddle is infused with chrome for easy cleanup after heavy usage.

Maytag: For Your Clients who Require Dependability

Designed for those who prefer to spend time on other activities they enjoy, Maytag® appliances get the job done right — and they’re crafted to last. These appliances are durable, reliable, and prioritize function. Plus, its washers hold the biggest capacity and the largest loads. Maytag appliances are dependable and work just as hard as those who use them.

Designed for pet owners, the Maytag® Pet Pro Top Load Washer - 4.7 Cu. Ft. eliminates the need for extra steps to help save time and reduce stress. It removes 5x* more pet hair with the Pet Pro Filter.

*Comparing Normal cycle with Pet Pro Filter and option to cycle using traditional agitator without Pet Pro Filter and option. Results will vary based on fabric and type of pet hair.

Its matching pair, the Maytag® Pet Pro Top Load Electric Dryer - 7.0 Cu. Ft. uses a no-heat, extended dry time to lift pet hair from clothes and capture it in the XL lint trap. This steam dryer also helps prevent wrinkles while Moisture Sensing helps prevent over- and under-drying on every load.

Its easy-to-use and durable appliances don’t stop in the laundry room! The Maytag® Top Control Dishwasher with Third Level Rack and Dual Power Filtration features the Third Level Rack for more loading space, while Dual Power Filtration disposes of any food in its path to skip the soaking, scrubbing and pre-rinsing.

The Maytag®️ 36-Inch Wide Side-by-Side Refrigerator - 25 Cu. Ft. is a side-by-side refrigerator built for large-capacity cooling. The gallon door bins maximize space to fit even more on the metal shelf and frameless glass shelves. Plus, the water and ice dispenser gives easy access to water and ice.

This Maytag®️ Self-Cleaning Gas Range - 5.0 Cu. Ft. is designed to add power and performance to cooking. It’s built with hardworking features that keep mealtime moving like edge-to-edge dishwasher-safe cast-iron grates, a fifth burner, and a Keep Warm™️ setting for extra cooking flexibility. An easy-to-clean fingerprint-resistant stainless finish and high-temperature self-clean make cleanup easy in this self-cleaning gas oven.

Amana: For Your Value-Driven Clients

The Amana® appliance suite is value-driven, offering easy-to-use, attractive appliances that deliver exactly what your clients need without being high maintenance. Amana is great for those who focus on the essentials that are built to last long term, particularly for build-to-rent communities and homes where value matters most. For straightforward functionality with no frills, Amana brand is designed to deliver.

The Amana® 30-Inch Wide Top-Freezer Refrigerator with Garden Fresh Crisper Bins - 18 Cu. Ft. allows users to fill their fridge how they like with a Flip-up Storage Shelf and Gallon Door Storage Bins. Plus, the humidity-controlled Garden Fresh Crisper Bins help keep veggies in sight.

The Amana® 1.6 Cu. Ft. Over-the-Range Microwave with Add 0:30 Seconds simplifies a quick reheat with the Add 0:30 Seconds feature.

The Amana® 30-Inch Electric Range with Bake Assist Temps makes cooking more convenient with preset temperature settings and extra-large and easy-to-read Easy Touch Electronic Controls Plus.

The Amana®️ Large Capacity Top Load Washer with High-Efficiency Agitator makes laundry day easier. The agitator hits dirt hard, while a smooth Stainless Steel Wash Basket helps prevent snagging. The Automatic Fabric Softener Dispenser releases softener right on time, and the Quick Wash Cycle gets loads done fast. Plus, the Deep Water Wash Option delivers the maximum amount of water for loads.

Featuring a slate gray plastic tub, this Amana®️ Dishwasher with Triple Filter Wash System helps clean away crumbs and messes thanks to the Triple Filter Wash System. A combination of three wash filters removes even tiny food particles from the wash water. The Heated Dry Option uses an internal heater to accelerate the drying process and the Slim Console brings clean lines to the kitchen.

For additional details about our appliance offerings, contact a sales rep today. Keep up with other trends and news in your industry by visiting The Trade Channel page.



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