Shannon Blakely Announced as Vice President of North America Brand Marketing

Experienced brand strategist Shannon Blakely is rejoining Whirlpool Corporation as vice president of North America brand marketing. Blakely will be responsible for all aspects of marketing, from strategy to execution, for the company’s brands across the North America region. Blakely will also oversee WoW Studios, Whirlpool Corporation’s in-house creative and advertising agency, as well as the company’s consumer insights team.

In this role, Blakely will help define the consumer experience, foster the creation of immersive content within the consumer journey, integrate digital platforms and accelerate data-driven marketing. This is Blakely’s second tenure at Whirlpool Corporation, where she held roles of increasing responsibility throughout the brand organization until her departure in 2019.

“We are excited for Shannon to return to Whirlpool Corporation in this important leadership role,” said Alessandro Perucchetti, executive vice president and president, U.S. operations. “Shannon has a deep knowledge of our brands and values and will be integral in leading our North America business to continued growth, innovation and success.”

Coupled with her extensive experience in integrated and digital marketing, Blakely has a strong track record of building high-performing teams and possesses a solid foundation of operational and process excellence.

“I am excited to help shape the next evolution of the home appliances that have become household staples over the more than 111 years of Whirlpool Corporation’s history,” said Blakely. “Whirlpool has a legacy of and commitment to purposeful innovation like no other, and my mission from day one is to look for ways our brands can continue to improve life at home for our consumers.”

Prior to rejoining Whirlpool, Blakely was the vice president of brand marketing and digital tech for Robert Bosch Tool Corporation and vice president of marketing and R&D for Baskin-Robbins at Dunkin’ Brands.

Born in California, Blakely studied journalism and history at Northeastern University in Boston, Mass. and received an MBA from Michigan State University’s Broad Graduate School of Management.



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