Rob Moser Announced as Vice President of Global Consumer Design

Veteran product designer Rob Moser is joining Whirlpool Corporation as vice president of global consumer design. Combining design expertise with business acumen, Moser has a proven track record of bringing leading edge designs to market across the automotive and computing sectors. His role was effective May 30, 2023.

“We are excited to welcome Rob to Whirlpool Corporation,” said Roberto Campos, executive vice president, global product organization. “Rob will be leading a group of world-class designers and innovators, and their work together will enhance product leadership and help to improve lives at home for years to come.”

Moser and his team will be responsible for overlaying consumer insights and usage scenarios against global design trends to create the look and feel of the coming generations of home appliances. Collaborating with a global team, Moser will lead design strategy and implementation across all laundry and kitchen appliance platforms and CPG product categories.

“Whirlpool Corporation holds a unique place inside the homes of millions of families around the world, and I am excited to work with the design team to continue to bring innovation, craftsmanship and beauty to the appliances these consumers count on day in and day out,” said Moser.

The announcement of Moser as the company’s new design lead comes as the Global Consumer Design Center on Whirlpool Corporation’s Lakeview Campus in Benton Harbor, Mich. is currently undergoing a $15 million renovation that will help enhance collaboration and ideation across the global design team. Since 2010, the company has invested over $200 million in its facilities in Southwest Michigan – including a renovation of its global headquarters and a new North American headquarters.

Prior to joining Whirlpool Corp., Moser was the global head of product and design for Ford Next at Ford Motor Company. He has also held design leadership roles at HP and Fiat Chrysler Automobiles.

Born in Detroit, Mich., Moser studied industrial design at the College for Creative Studies in Detroit, Mich., and L’Accademia Italiana in Florence, Italy, and received his MBA from the McCombs School of Business at The University of Texas.



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