News, Thought Leadership and Events

See the latest from Whirlpool Corporation.

Discover the Whirlpool Top Load Washer with 2 in 1 Removable Agitator

Laundry rooms are considered not just good to have, but “essential” for almost 50% of prospective home buyers according to a nationwide survey1 by the National Association of Home…

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Talking Today’s Top Home Design Trends with Whirlpool Corporation’s Jennifer Cox

Before the pandemic, when someone wanted to grab a latte, they almost always traveled to a coffee shop. When they had a chance to exercise, they drove to the…

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Multi-Family Housing Development to Provide Attainable Workforce Housing in Downtown Benton Harbor

Whirlpool Corporation’s $80 million investment in Benton Harbor and St. Joseph taking innovative approach to talent attraction in the region, retaining 400 jobs Governor Gretchen Whitmer joined officials from…

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Generational Preferences in Kitchen & Bath Features

It can be easy to pinpoint certain features first-time home buyers might like in a home vs. longtime homeowners – for example, pizza ovens1 may be of more interest…

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Understanding Millennial and Gen Z Home Buyers: 5 Reasons They’re Different From Other Generations

It’s tempting to think you have the fastest-growing homebuyer audience figured out based on your past experiences. After all, millennials and even some Generation Z buyers are now purchasing…

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New Construction on the Rise: 3 Trends to Watch

Homes are in high demand, and one segment in particular is taking off: new construction. Nearly 60% of buyers1 prefer new homes because of a lack of existing inventory…

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2021 Kitchen & Laundry Lookbook

As consumer preferences change, you can count on our diverse portfolio of brands to provide product solutions that meet their evolving needs. Here’s a look at some of our…

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Whirlpool Corporation to construct over 250 climate-resilient and energy-efficient homes through Habitat for Humanity’s BuildBetter with Whirlpool initiative

The initiative is the centerpiece of Whirlpool Corporation’s 21 year, nearly $130 Million renewed relationship with Habitat for Humanity Whirlpool Corporation today announced Habitat for Humanity’s BuildBetter with Whirlpool…

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Aiming for the Stars, Whirlpool Corporation’s Return to the U.S. Space Program

Joint team builds refrigerator for use in space with help of Whirlpool Corporation engineers A single, very significant event that would change the course of humankind happened on October…

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3 Tips for Reaching Home Buyers on Social Media

Social media is one of the most powerful marketing tools you can use to reach potential home buyers – especially millennials, who make up the largest share of buyers1.…

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UPCOMING EVENTS

Housing Leadership Summit
May 13-15, 2019
Dana Point, CA

PCBC
May 30-31, 2019
San Francisco, CA

WHY WHIRLPOOL CORP.?

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