What it takes to be
America’s Home Appliance Company
Whirlpool Corporation was founded in 1911 in Benton Harbor, Michigan. Today, we are the only major manufacturer of kitchen and laundry appliances based and owned in the U.S.
We believe the best way to serve American families is to do business where they live. Approximately 80% of the major appliances we sell in the U.S. come from our American factories. We started here and we're staying here.
80%
of the major appliances we sell in the U.S. are produced in the U.S.*
$23B
spend in manufacturing, labor and logistics in the past 10 years
20K
U.S. employees
14K
U.S. manufacturing employees
* Domestic and imported components are used in the manufacturing of products.
WE'RE STANDING ALONGSIDE YOU
No matter what.
No matter what.
Consumers have counted on Whirlpool Corporation appliances for more than 110 years, but it takes more than longevity to earn the trust of the trade. That's why we continue to put in the hard work, to push for better, and to face your challenges with you. Commitment is more than a promise - it's how we get things done together.
INVESTMENT
We put our money
where our people are.
We put our money where our people are.
In the past 10 years, Whirlpool Corporation has spent $23 billion on manufacturing, labor, and logistics to support approximately 20,000 American jobs, including 14,000 manufacturing jobs across 10 American factories. We're made in America, made with America, and invested in its success.
SERVICE
You don’t stop at the sale.
Why would we?
You don’t stop at the sale. Why would we?.
We don’t quit working just because the boxes made it onto the truck. Just a few ways we can help you:
- Certified service professionals across most of the U.S.
- Builder Service Representatives on site to make sure delivery, installation and beyond go smoothly
- Whirlpool Pro, with spec sheets and other tools to help you and your clients make informed decisions and find appropriate upgrades for their lifestyles
PEOPLE
Dedicated to keeping American communities thriving.
Dedicated to keeping American communities thriving.
Giving your clients choices that suit their needs and wants is one of our major priorites. We know appliances are only 2% of a home build, but they have an outsized impact on the ultimate residents' quality of life. Every Whirlpool Corporation product is built to high standards - so here's how we make sure your very different clients have options to fit their lives.
PRODUCTS
Six brands. One mission.
Six brands. One mission.
Giving your clients choices that suit their needs and wants is one of our major priorites. We know appliances are only 2% of a home build, but they have an outsized impact on the ultimate residents' quality of life. Every Whirlpool Corporation product is built to high standards - so here's how we make sure your very different clients have options to fit their lives.
Remove Complexity, Deliver Reliability
As the flagship brand of the company, Whirlpool® gives you dependable appliances that keep homeowners happy – whatever stage of the project you're on. With a well-known name that specs cleanly across large-volume projects and a balance of technology and adaptable styling that fits a range of kitchen and laundry layouts, Whirlpool® fits every job in every home. No matter your trade, Whirlpool® is a brand you can stand behind long after the job is done.
Elevate Every Kitchen
When a client's kitchen is the centerpiece of the home, KitchenAid® gives you the design credibility and performance reliability to match their expectations. Bold styling and commercial-style features elevate layouts instead of constraining them, and it’s a premium brand that’s straightforward to install and service. KitchenAid® is the brand that turns a functional kitchen into a selling point for your entire project.
Your Edge on Luxury
For high-end builds where seamless, integrated design isn't optional, JennAir® gives the whole team the tools to deliver it. Panel-ready, built-in appliances disappear into custom cabinetry, meaning a sleek design with fewer fit-and-finish surprises during install. Plus, JennAir® signals a level of luxury that helps justify premium pricing on high-end listings. It delivers a kitchen that looks designed, not assembled – a kitchen that lets homeowners know they’ve “made it.”
Built to Handle Your Toughest Projects
Demanding households need equipment that can take a beating and keep running. Maytag® delivers heavy-duty motors, reinforced components, and a 10-year limited parts warranty that backs up the whole team. Known for durability, Maytag® is the best choice for clients who put appliances through wear and tear. Plus, these appliances offer dependable performance that won't undercut a well-planned space. “Built to last” is more than a message – it’s a promise.
The Brand That Keeps Every Project on Schedule and on Budget
When margin and timeline matter as much as the finished product, Amana® delivers appliances with no headaches. Amana® appliances are a reliable option for cost-conscious clients who still expect quality and our straightforward, no-frills units won't complicate a layout or a spec sheet. Plus, Amana® is an easy value-add talking point for budget-focused buyers and rental properties. It's the brand that lets everyone hit their numbers without sacrificing reliability.
IA Cleaner, Smarter Kitchen
Since 1938, InSinkErator® has been engineering disposal technology that's easy to spec, easy to install, and even easier to sell. A trusted, long-lasting product engineered for trouble-free operation, InSinkErator® is a dependable fixture that fits seamlessly into any kitchen layout without competing for space or attention. Across every role, it's the kind of detail that quietly signals a well-built, well-designed kitchen.
