Whirlpool Ranks First in 2020 Builder Brand Use Study Categories

The findings of the 2020 BUILDER Brand Use Study have been revealed, and Whirlpool ranks No. 1 in two key performance areas:

  • “Brand used in the past two years" within the kitchen appliance category
  • “Brand used the most" within the laundry appliance category
2020 BUILDER Brand Use Study

The 2020 BUILDER Brand Use Study, sponsored by Hanley Wood and conducted by The Farnsworth Group, surveyed more than 1,000 U.S. builders, contractors and industry professionals to discover the products they recognize, use and trust.

Whirlpool ranked No. 1 in "brand used in the past two years" for the kitchen appliance category, surpassing 15 competitors mentioned.


Whirlpool also ranked No. 1 in the "brand used the most" within the laundry appliance category. The brand received just over 20% of votes, beating out 13 competitors. Important factors that influenced brand selection included product performance, warranty, product price, availability, ease of installation and more.

Whirlpool Corporation, the world's leading manufacturer of major home appliances, is honored to fill the No. 1 spot in these two categories. These top rankings reflect the company’s commitment to providing quality appliances with purposeful innovations at varying price points for building industry professionals. For more information about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals, contact a sales rep today.



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