Whirlpool Corporation, the world's leading manufacturer of major home appliances1, is pleased to announce that Kelly Safis has been appointed as General Manager of Builder Sales.
With more than 30 years' experience—all at Whirlpool Corporation—Safis will be responsible for direct and indirect sales to builder customer segments in addition to field management. She is perfectly positioned to leverage her extensive management background to execute the vision and strategy for all Whirlpool Corporation builder segments nationally.
"This is an exciting opportunity on many levels," said Safis. "With best-in-class products and service, Whirlpool Corporation is committed to deepening our builder relationships, elevating their sales success and growing this important channel. I'm truly honored to be named to this position."
Safis brings a strong and diverse background to her new role. Her most recent position was as Director, Sales Training. She has previous experience in Contract Sales, and also has worked for Whirlpool Corporation in areas such as Supply Chain, Trade Marketing, Field Sales and Sales to Sears.
"We have strong relationships with the top home builders and distributors nationwide, and I look forward to collaborating with them to show how Whirlpool Corporation can provide the insights, expertise and tools they need to build their business," noted Safis.
"Kelly is a seasoned leader with a proven track record of building strong sales and marketing teams, and guiding them to success," said Tom Arent, Vice President, Sales and Marketing at Whirlpool Corporation. "We look forward to her leadership in helping the Whirlpool Corporation Contract Channel take the next step in its growth trajectory."
Safis earned her Bachelor of Arts in Marketing with a concentration in Supply Chain from Michigan State University.
For more information about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals, visit www.WhirlpoolPro.com.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.
1Based on most recently available publicly reported annual revenues.