How purposeful innovation takes form at Whirlpool Corporation.
Kitchen design is more important than ever before for residential builders and designers. According to the 2016 U.S. Houzz Kitchen Trends Study, 45 percent of respondents said they spend three to four hours a day in their kitchen cooking, socializing and entertaining.
Additionally, smart home technology is here to stay. Two-thirds of homeowners and 86 percent of parents surveyed in the Whirlpool Smart Home Survey say it is likely their next appliance purchase will be a smart appliance.
Whirlpool Corporation believes the most powerful innovations are inspired by human needs. If it doesn’t provide a real consumer benefit, it’s not included the end product.
For example, the new Whirlpool Smart Kitchen Suite is introducing new and easier ways to automatically control appliances. Features such as Scan-to-Cook, an anticipated industry first and PCBC Parade of Products award-winner, will send the right directions, temperature and cooking time settings for many frozen foods straight to the appliance from the Whirlpool mobile app. With the Smart Front Control Range, consumers can set and adjust temperature, time and cooking mode through their voice controlled smart home assistants.
Another new product, the latest Whirlpool French Door Refrigerator solves another common problem for families. While the refrigerator door is typically warmer than the rest of the fridge, most families tend to store milk and other beverages in the door for easy access. The new door-within-door design features a designated “Cold Space” that keeps milk and other drinks cold.
Purposeful technology adjusts to common behaviors, activating shortcuts and solutions so people can get back to the things that matter most.