News, Thought Leadership and Events

See the latest from Whirlpool Corporation.

“Super Kitchen” Environment

Transcript Jason Tippetts Global Brands Design Manager Whirlpool Corporation “One of the approaches we’ve taken to try and understand the home better – especially in this ‘super kitchen’ environment…

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Pairings Options for Builders

Transcript Jessica McConnell Global Consumer Design Senior Manager Whirlpool Corporation “I would recommend that they work to make the appliance look as integrated as possible with the cabinets, whether…

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Jessica McConnell, Sr. Manager, Color, Finish & Material Design at Whirlpool Corporation

Behind-the-Scenes of Whirlpool’s Color Development: Q&A with Jessica McConnell

With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…

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KitchenAid Celebrates 100 Years, Entry into Smart Home Category at NAHB International Builders’ Show

  KitchenAid unveils its first-ever connected oven and limited edition products for building industry   KitchenAid enters its centennial year by making its smart home debut with its innovative…

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Whirlpool Corporation Showcases Purposeful Technology, Smart Home Innovations at NAHB International Builders’ Show

Appliance leader brings IoT expert and newest connected innovations to industry’s largest trade show Whirlpool Corporation, the world’s leading manufacturer of major home appliances*, will showcase its latest smart…

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Kitchen Trends

Transcript Jessica McConnellGlobal Consumer Design, Senior Manager Whirlpool Corporation “We are seeing in home design the look of maybe the last 20 years was very kind of ornate. All…

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KitchenAid Enters the Smart Home Category with Oven Featuring Collection of Attachments

Smart Oven+, KitchenAid brand’s first-ever connected oven, opens new passions for home cooks to experiment and explore KitchenAid is entering the smart home category with its innovative KitchenAid® Smart…

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Trends and Connectivity

Transcript Jason TippettsGlobal Brands, Design Manager Whirlpool Corporation “As we looked at what we wanted to do next for Whirlpool and tried to understand the trends that we were…

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Outdoor Home Trends to Watch

Outdoor living spaces are more popular and profitable than ever for builders and remodelers. That’s because the porches and patios that have been in style for decades are evolving…

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3 Specialized Kitchen Ideas

Kitchens were once designated for food prep only, but today they have grown into the social hub of the home, making it easy for consumers to cook, lounge, dine,…

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UPCOMING EVENTS

Apartmentalize
June 26-29, 2019
Denver, CO