The new Maytag top-load laundry line recognized for design, receives the internationally recognized Red Dot designation.
Maytag brand’s top-load laundry line has proven to be a winner, recently receiving the prestigious Red Dot designation for design. The Red Dot Award is an international competition for product design, communication design, and design concepts. The distinction “Red Dot” has become internationally established as one of the most sought-after seals of quality for good design. Maytag now joins sister brands Whirlpool and KitchenAid as a leader in design. Click here to read more about the Maytag award.
Sayer Murphy, one of the industrial designers on the project, mentioned,
“It’s an honor to receive this prestigious award acknowledging the success of our latest design. Let’s use this achievement as a springboard in our pursuit of product excellence.”
In pursuit of product leadership, one of Whirlpool Corporation design teams worked tirelessly to launch the new Maytag top-load laundry line, with employees Sayer Murphy, Seth Bixby, Jason Park, Nora Langer, Effy Zheng, Joel Shinaberry, Zach Pipik, and Andrea Hutchinson deserving of accolades. Beyond design, the Maytag brand recognizes the cross-functional strength of Whirlpool Corporation and the internal process partners who helped garner this year’s Red Dot Award.
The Red Dot jury of experts evaluates products and selects the best designs based on nine criteria, including degree of innovation, functionality, ergonomics, ecological compatibility, and durability. This year’s Maytag Laundry Pair was chosen for its appeal of intuitive operation, the use of high-quality materials, and its seamless integration into modern rooms.