Your job is anything but easy. Here at Whirlpool Corporation, we recognize the many challenges you face in your day-to-day and understand that successful projects require reliability from start to finish. Our partnership goes beyond the products we offer – we take a holistic approach to help you build your business and have curated a set of resources to do just that. No matter what you’re faced with, we’re in this together.
Explore the tools and resources we’ve developed specifically to meet your needs as you navigate your projects:
For Design Inspiration
When you’re beginning a new project and under a tight timeline, it can be hard for inspiration to strike. Enter the Colors & Finishes Planner! This tool gives you the opportunity to explore our appliance colors and finishes in a realistic environment to begin the planning process. Plus, you can pick and choose from the latest and greatest appliances from our portfolio of brands to ensure you’re making the right selections for your clients.
For Keeping Up With the Latest Trends
Staying up to date on the latest trends in home design and appliances can be exhausting, especially when it feels like there are new ones surfacing every day. We’ve got you covered on The Trade Channel. We post new articles frequently and cover everything from the top trends within the industry to tips and tricks on how to bring them to life in your next project. Check out a few of our recent pieces:
- 2023 Kitchen & Laundry Trends Lookbook
- Exploring the Growing Importance of Sustainability with Whirlpool Corporation
Plus, you can also get caught up with the latest Whirlpool news.
For Our Latest Appliance Innovations
Every customer is different, with each having unique preferences that require different appliances and features. Our Product Showcase highlights some of our most recent appliance innovations complete with features, specs, and more. From pet-friendly laundry pairs to microwaves that deliver a seamless, built-in look, there’s no shortage of solutions to match any application.
When it’s time to dive in and explore the products you’ll include in your next build, check out LearnWhirlpool.com. It holds a wealth of helpful resources and product information, including but not limited to:
- Courses to learn more about appliance basics and particular models
- A virtual appliance library to interact with appliances like they’re right in front of you
- Videos featuring product overviews, unique features, demos, and more
- Spec guides, hype sheets, and product presentations
- Fun games to test your knowledge
For Reliable Appliance Packages
Selecting the right appliance suite that fits your specific project needs can be time-consuming, but not with the Builders' Appliance Guide! It contains thoughtfully curated appliance suites organized by each of the brands under our portfolio to cater to all buyers’ distinct needs and budgets. They’re all designed with specific target buyers/tenants in mind to help you execute stunning kitchen and laundry projects and fulfill the needs of your customers.
For Laying the Foundation to a Successful Project
Building your own spec sheets for Whirlpool Corporation products is a breeze, thanks to our Spec Sheet Generator. To get started, simply select the template that you want to customize: single products, laundry pairs, kitchen suites, and single brand compare spec sheets. From there, add the appliances you’ll need and you’re ready to print!
For Dedicated Appliance Support
To support single-family builders at the local level, we created the Builder Support Representative Program, which is currently offered in 16 major builder markets primarily in the West, Southeast, and Southwest. This program ensures that pros in select markets have a direct Whirlpool Corporation contact nearby that you can count on for one-on-one operational training and assistance in managing your appliance-related needs. Builder Support Representatives work with local sales representatives to provide seamless support to builders and job supervisors on-site, as well as sales consultants in model homes and designers in design studios.