Made for the trade.

Welcome to your source for the expertise, tools and products you need to sell more in-demand homes and satisfy your customers. Brought to you by the leader in kitchen and laundry appliance manufacturing, Whirlpool Corporation.


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Our brands

Every project is different.
So is every consumer.

Whirlpool Corporation provides a differentiated brand portfolio to suit every need.

Amana

Amana®

For consumers who desire traditional appliances that offer hassle-free use and budget-friendly style.

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Whirlpool

Whirlpool®

For consumers who value thoughtful design and advanced performance.

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Maytag

Maytag®

For consumers who count on the durability of their appliances to keep their home running smoothly.

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KitchenAid<sup>®</sup>

KitchenAid®

For consumers who possess an innate desire to create and explore various culinary passions.

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Jenn-Air

JennAir®

Crafting distinctive luxury kitchen appliances that push form and function to transform spaces.

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See why

Deliver technology that matters.

At Whirlpool Corporation, we focus on innovations that benefit consumers and address their evolving needs. New colors and finishes that expand design possibilities. Connectivity that makes everyday tasks more seamless. And sustainable products that contribute to a cleaner environment. See what we’ve been working on lately.

Color & Design
Connectivity
Sustainability

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